KASHIYAMA partners with Isetan Shinjuku for new premium women's custom suit line

KASHIYAMA has launched a new premium women's custom suit line in collaboration with Isetan Shinjuku. The line, "KASHIYAMA PREMIUM WOMEN," aims to blend KASHIYAMA's fast-delivery custom system with Isetan's customer insights. The collaboration addresses growing demand for women's suits, offering unique designs and patterns developed through extensive customer research. The line features jackets, pants, and skirts with versatile silhouettes and details, using a variety of fabrics. The premium line is available for order at Isetan Shinjuku's "Isetan Personal Lab" and includes a pop-up store until March 10. KASHIYAMA anticipates this line will help normalize custom suits for women, similar to the trend seen in menswear.