K-Way jackets are back in style

24heures.ch (French)

K-Way, the iconic French windbreaker, is experiencing a major comeback, with its updated models now selling in trendy boutiques. The brand achieved €150 million in revenue in 2023, and its collections have expanded beyond the classic windbreaker to include a wider range of fashion items. British investment fund Permira acquired a 40% stake in K-Way for €190 million, signaling strong investor confidence in the brand's global expansion potential.


With a significance score of 1.7, this news ranks in the top 30% of today's 29205 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 10,000+ subscribers:


K-Way jackets are back in style | News Minimalist