Jose Elías sold fresh fish in Barcelona before buying La Sirena

economiadigital.es (Spanish)

Jose Elías, owner of La Sirena, revealed his first food business was selling fresh fish in Barcelona, not the frozen food chain. Elías acquired 100% of La Sirena in July 2021 for approximately 100 million euros. The company has over 1,200 employees and a significant store network. He noted the difference between fresh and frozen seafood, comparing them to "the Moon and Saturn," and defended the quality of frozen products.


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Jose Elías sold fresh fish in Barcelona before buying La Sirena | News Minimalist