Jollibee expands Joyful Christmas Stores to over 240 locations in the Philippines

Jollibee has launched its "Joyful Christmas Stores" for the holiday season, expanding from 100 locations last year to over 240 this year across the Philippines. The stores feature festive decorations with local themes. To help customers find these stores, Jollibee will introduce the Jolly Christmas Tours, a digital map highlighting locations with special Christmas displays. Some stores will also host interactive experiences and events in partnership with Coca-Cola. The initiative aims to enhance the holiday experience for families, offering festive food and joyful atmospheres. Jollibee celebrated the launch with an event featuring celebrity endorsers and content creators.