Jeep released a new orange color for Wrangler and Gladiator

Jeep has announced a new exterior color called Joose, a deep orange shade. It is available on most 2025 Wrangler and Gladiator models. This follows a pattern of recent releases of vibrant, limited-edition colors for its vehicles. The Joose color option is available to order now, at a price of $895. Jeep's recent offerings also included Mojito green, Tuscadero pink, and Bikini teal, all of which are a departure from more conventional hues. The company chose April 4th, or "4/4", as the launch date to coincide with the unofficial 4x4 day. Jeep's CEO states the brand aims to let customers personalize their vehicles with unique colors.