Japanese lagers gain popularity in Australia as Kirin and Asahi expand their market presence

Japanese lagers are surging in popularity in Australia, driven by increased travel to Japan and changing consumer tastes. Record numbers of Australians visiting Japan are developing a taste for Japanese beers, leading to significant sales growth for brands like Asahi Super Dry. Many popular Japanese beers are now brewed in Australia. Japanese brewers Kirin and Asahi have also become dominant forces in the Australian beer market, acquiring major local breweries as domestic beer consumption declines in Japan.