Japanese brands lead rise of quiet luxury in fashion

Japanese fashion is seeing a rise in "quiet luxury," with brands like AURALEE, KANAKO SAKAI, SULVAM, and ISSEY MIYAKE leading the trend. These brands focus on unique materials and craftsmanship, showcasing Japan's delicate aesthetic. AURALEE, founded in 2015, emphasizes original fabrics and nuanced layering, reflecting a transition from day to night in its 2024-25 collection. KANAKO SAKAI, debuting in 2022, explores femininity and empowerment through tailored designs and bold patterns. SULVAM, created by designer Teppei Fujita, features improvisational styles with asymmetrical cuts. ISSEY MIYAKE continues its legacy of innovative design under Satoshi Kondo, blending traditional and modern elements in its latest collections.