Japanese adults show high awareness of recovery wear

news.mynavi.jp (Japanese)

Over 60% of Japanese adults recognize recovery wear, with men in their 30s showing the highest awareness. A survey found 22.5% have purchased recovery wear, and 36.2% of non-buyers intend to. Younger demographics, particularly men and women in their 20s and 30s, show higher purchase rates and recent buying activity. TV commercials are the primary awareness driver, though younger consumers also discover the products through social media and online ads. "Re-live Shirt Alpha" is the most recognized brand overall.


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Japanese adults show high awareness of recovery wear | News Minimalist