Jaguar announces rebranding to focus on electric vehicles by 2026

Jaguar has announced a major rebranding, shifting to a focus on electric vehicles by 2026 and adopting bright colors like electric pink and yellow. The new branding, which includes a change to "JaGUar," has sparked significant backlash online. This rebranding is part of a broader trend among iconic brands, including Campbell's, which is changing its name to Campbell's Co. to reflect its diverse product range. The changes aim to attract a wider customer base amid a complex cultural landscape. Jaguar's rebranding has drawn particular criticism, as it departs from its traditional British identity. The company claims the new direction is inspired by its founder's philosophy of originality, but many consumers feel alienated by the shift.