ITV's Big Brother and I'm A Celebrity face criticism over companion shows

ITV's reality shows, Big Brother and I'm A Celebrity Get Me Out of Here, have returned with diverse contestants this year. However, both series face criticism regarding their companion shows, which fans feel lack distinctiveness and often repeat content. Big Brother's Late & Live and I'm A Celeb's Unpacked both aim to provide additional content but have been noted for their flaws. Fans prefer exclusive clips over recaps of previously aired material, highlighting a need for improvement in how these shows engage viewers. While both shows have potential, enhancing the companion formats may be key to maintaining audience interest. I'm A Celebrity airs tonight at 9 PM on ITV1, while Big Brother is set to return in 2025.