Itaú Unibanco leads Brazil's most valuable brands

Itaú Unibanco is the most valuable brand in Brazil for the ninth consecutive year, valued at $8.597 billion, according to a new Brand Finance report. The ranking, released Wednesday, June 11, 2025, also lists Banco do Brasil and Bradesco as the second and third most valuable brands, respectively. Nubank is the strongest brand and the one with the most growth in value, increasing by 195%. The report assesses over 5,000 brands globally, combining financial analysis with consumer perception insights. The study also highlights the growing importance of brands in a changing global business environment.