Italy's summer sales start July 5, 2025

ilfattoquotidiano.it (Italian)

Summer sales in Italy will officially begin on Saturday, July 5, 2025. This marks the start of a 60-day period of discounts across the country. Retailers, both physical and online, can offer reduced prices on clothing, accessories, and other seasonal items from July 5th until September 2nd. Promotional sales are prohibited in Lombardy from June 5th to prevent misleading practices. While the start date is generally consistent nationwide, specific regional details may vary. Retailers must display original prices and discounts, and separate sale items from full-price merchandise.


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Italy's summer sales start July 5, 2025 | News Minimalist