Italian officials offer digital art copies for luxury car prices

ctvnews.ca

Italian cultural officials are selling limited edition digital copies of masterpieces for the price of a luxury car. The initiative, by nonprofit Save the Artistic Heritage and partner Cinello, offers certified digital reproductions of artworks, with museums receiving 50% of profits. Prices range from 30,000 to 300,000 euros. This project aims to provide new income streams for museums and allows collectors to own a high-quality digital representation of art, with plans for expansion to the United States.


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