Italian MEP Pietro Fiocchi calls for supply chain control to protect 'Made in Italy'

Italian MEP Pietro Fiocchi advocates for controlling supply chains and using consortia to protect "Made in Italy" and agricultural competitiveness against non-EU competition. He highlighted the issue of Canadian wheat, which uses more pesticides and travels further, costing less than Italian wheat, questioning the fairness of the supply chain. Fiocchi stressed the importance of traceability and controlling the entire production process to ensure genuine Italian products and fair competition.