Italian dentists face financial strain from low earnings and intense competition

Italian dentists earn an average of 50,000 euros gross annually, struggling with high costs and competition. This income is insufficient given years of training and investment, with many practices relying on loans and leasing. Increased competition from structured operators and franchising chains has eroded profits. Strict regulations on advertising, perceived as vague, further hinder dentists' ability to attract patients, forcing many into silence and impacting their digital presence.