Isetan Shinjuku's watch floor showcases Otsuka Lotec and Takano, drawing global enthusiasts

news.yahoo.co.jp (Japanese)

Isetan Shinjuku's watch floor now features permanent displays for Otsuka Lotec and Takano, attracting global watch enthusiasts. The department store's watch floor, revamped in March 2024, prioritizes buyer-led selections over traditional sales rankings, leading to increased sales and popularity. These displays mark the first permanent exhibition for both Japanese independent watch brands, Otsuka Lotec and Takano, known for their unique designs and craftsmanship.


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Isetan Shinjuku's watch floor showcases Otsuka Lotec and Takano, drawing global enthusiasts | News Minimalist