Isekai anime struggles to reach global audiences outside Japan and South Korea

A new report indicates isekai, despite its high production volume, is not a top-five genre in most countries. The "Anime Global White Paper 2026" found isekai ranked in the top five in only Japan and South Korea, with action/adventure dominating in the U.S. and U.K. This suggests studios may be primarily targeting Japanese audiences, while Western viewers still favor genres like battle shonen.