Ipsos Synthesio GEO helps brands manage visibility in the AI era

Ipsos launched Synthesio GEO, a new product to help brands understand and manage their visibility within large language models (LLMs). The tool analyzes how LLMs portray brands and competitors, extracts consumer questions, and measures brand presence in AI-generated responses, addressing a blind spot for most organizations. Synthesio GEO aims to provide brands with clarity and control to optimize their presence and safeguard their reputation in the evolving generative AI landscape.