iPhone 16 Ceramic Shield enables case-free use

Apple's new iPhone 16 video promotes the device's Ceramic Shield, suggesting users can confidently use it without a case. This aims to highlight the phone's durability. The ad showcases an iPhone 16 surviving a drop due to the Ceramic Shield, addressing consumer concerns about screen damage. This feature is presented as a solution for those who fear breaking their expensive devices. The video is part of Apple's marketing strategy, shifting focus from Apple Intelligence to hardware features. This approach targets consumers who may be hesitant to use their phones without protective cases.