Instagram tests new layout prioritizing Reels and DMs

engadget.com

Instagram is testing a new optional layout that prioritizes Reels and Direct Messages (DMs) by giving them dedicated tabs. The test rearranges the app's menu bar, swapping the search and Reels tabs and replacing the post creation tab with a DM tab, reflecting Meta's focus on short-form video and messaging. This change aligns with Instagram's strategy to prioritize growth drivers like Reels and DMs, acknowledging a shift towards content consumption and private communication.


With a significance score of 1.1, this news ranks in the top 56% of today's 33283 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 10,000+ subscribers:


Instagram tests new layout prioritizing Reels and DMs | News Minimalist