Instagram enhances broadcast channels with new engagement features

Instagram has introduced new features for broadcast channels to enhance audience engagement. Users can now reply to messages from creators and each other, moving beyond the previous options of only liking and reacting. The update includes a Prompts feature, allowing creators to initiate conversations with suggested topics or custom prompts. Users can respond with text or photos for 24 hours, and creators can share their replies in the main channel. Additionally, Instagram has added channel insights, enabling creators to track engagement metrics like interactions and story shares. This feature helps creators set goals and receive personalized guidance to improve their channel performance.