Instacart to debut first Super Bowl ad featuring iconic grocery brand mascots
justjared.com — February 4, 2025, 09:00 PM UTC
Instacart will air its first Super Bowl commercial on February 9. The 30-second ad features popular grocery brand mascots, including the Mountain Dew Puppy Monkey Baby and Chester Cheetah, referencing past Super Bowl moments. The ad aims to highlight Instacart's commitment to grocery delivery. It showcases mascots delivering a perfect order for a family, emphasizing the company's brand promise of "We’re Here." This marks a shift from traditional celebrity endorsements to using iconic brand characters in advertising.