Instacart prepares to debut first Super Bowl ad featuring nostalgic brand mascots

Instacart will air its first Super Bowl ad this Sunday, featuring nostalgic brand mascots like the Heinz Wiener Dogs and Kool-Aid Man. The ad aims to show how Instacart helps users manage their grocery needs. CMO Laura Jones expressed concerns about the risks involved in the campaign, which required significant investment. The ad received a rating of 4.1 stars from System1, placing it among the top ads analyzed for the event. Instacart collaborated with multiple brands for the ad, managing various brand guidelines. The campaign includes promotions in the app, such as free snacks, to engage users during the Super Bowl week.