Influencers seek legacy media for lasting credibility

businessoffashion.com

Influencers are increasingly seeking coverage in legacy media for prestige and credibility to build lasting careers beyond online fame. This trend offers mutual benefits: publishers gain younger audiences, while influencers achieve legitimacy, potentially leading to new opportunities and broader reach. However, securing press requires a newsworthy angle and patience, unlike viral social media moments. Publicists are hired for strategic business objectives, not just ego, and influencers must have a unique hook or real-world credentials to stand out and ensure a successful partnership.


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Influencers seek legacy media for lasting credibility | News Minimalist