Indonesia's 'Quality Tourism' Push Targets Australian Travellers Seeking Deeper Experiences

Indonesia is promoting a "Quality Tourism" strategy to attract Australian travellers seeking deeper, more meaningful experiences beyond typical holidays, focusing on wellness, culture, and marine adventures. The initiative aims to boost economic value for local communities. The strategy prioritises niche experiences like marine tourism, gastronomy, and luxury to encourage longer stays and higher spending. Key destinations include Bali, Lombok, Labuan Bajo, and Borobudur, each offering distinct attractions such as rice terraces, Sasak culture, Komodo National Park diving, and a ninth-century Buddhist temple. Tourism Minister Widiyanti Putri Wardhana said the approach aims to create stronger connections between travellers and destinations, inviting Australians to "Go Beyond Ordinary" and understand each place's character. The campaign targets affluent visitors seeking more personal and diverse journeys.