Indigo Sun withdraws sunbed advert after watchdog ruling

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The Advertising Standards Authority has ruled Indigo Sun's advert "irresponsible" and misleading regarding sunbed health benefits. The ASA found the advert promoted unsubstantiated health benefits of UV exposure from sunbeds without adequately addressing risks, leading to its withdrawal. Indigo Sun disagrees with some conclusions but will remove the video, while a dermatologist who complained highlighted patient misconceptions about sunbed safety.


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Indigo Sun withdraws sunbed advert after watchdog ruling | News Minimalist