India's FSSAI rejects companies' bid to extend 'energy drink' label deadline

business-standard.com

India's food safety regulator will not extend its 90-day deadline for beverage companies to remove "energy drink" labels, a decision expected to disrupt the industry. The regulator gave PepsiCo, Red Bull, Monster and Reliance 90 days in July to comply. They sought one year, citing millions of cans and pending imports; government said states reported stocks could sell out within 60-90 days. India's energy drink retail sales are growing 12.6% annually. Health concerns over caffeine and sugar persist; England will ban such drinks for under-16s from April next year.


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