India's food regulator forces firms to change labels over misleading claims

India's food regulator FSSAI is intensifying action against misleading product claims, forcing consumer goods companies to revise labels, marketing, and face legal challenges. Packaged foods and alcoholic drinks face scrutiny; beverage firms must drop “energy” from labels within 90 days. Regulators are enforcing long-standing standards, aided by better testing, and companies like Dabur and Diageo have challenged the orders. Officials say the issue is consumer clarity, not product safety. Public-health experts note India still lacks nutrient thresholds for high fat, sugar, or salt, and the Supreme Court has recommended front-of-pack warning labels.