Indian beauty start-up faces backlash over fake layoff emails in stress campaign

An Indian beauty start-up, Yes Madam, faced backlash after sending fake emails to employees about layoffs due to workplace stress. The emails went viral, prompting criticism for manipulating stressed workers' emotions. On December 10, the company clarified that no employees were fired and that the emails were part of a campaign to highlight workplace stress. Reactions varied, with some praising the initiative while others condemned the approach. This incident follows other controversial publicity stunts by start-ups in India, raising questions about the ethics of such marketing strategies.