India-Pakistan ceasefire boosts consumer companies' demand outlook

Easing tensions between India and Pakistan have led to a surge of optimism among consumer companies, anticipating a recovery in demand and improved consumer sentiment. The ceasefire is expected to reverse a recent decline in sales and foot traffic, particularly in border states, where blackouts and high alerts had significantly impacted businesses. Companies are now preparing for a rebound in the coming weeks. The conflict had threatened to derail a nascent recovery in consumer spending, which had been hampered by inflation and low wage growth. The ceasefire offers relief to supply chains and businesses across the country.