Ikea's Djungelskog orangutan toy sees demand surge after viral video

theguardian.com

A plush Ikea orangutan toy has seen a massive surge in demand after a video of an abandoned monkey named Punch clutching the toy went viral. The toy, named Djungelskog, has experienced a 650% increase in eBay listings and a 200% sales jump at Ikea Australia as people seek to replicate the comfort Punch appears to have found. The article explores the human tendency to anthropomorphize, drawing parallels to the tragic story of Keiko the orca, and questions whether the toy truly benefits the wild animal.


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Ikea's Djungelskog orangutan toy sees demand surge after viral video | News Minimalist