'I am Canadian' ad returns as patriotism rises in Canada

The "I am Canadian!" ad is experiencing a resurgence on social media, particularly TikTok, 25 years after its original release. Jeff Douglas, who starred in the ad, has noticed increased interest amid rising Canadian patriotism and a looming trade war with the U.S. Douglas reflects on his mixed feelings about the ad's revival. While he appreciates its nostalgic appeal, he is also aware of Canada's complex history and the potential for "blind patriotism." He hopes Canadians remember the work still needed for social progress. The ad's renewed popularity comes as national pride has increased, with a recent poll showing a rise from 58% to 67%. Experts suggest this shift may lead consumers to favor Canadian products, even if the ad's impact on Molson's sales may differ from its original success.