HYBE document reveals strategy to boost Bang Si Hyuk's public image

A leaked document from HYBE outlines a strategy to enhance the likability of chairman Bang Si Hyuk, contrasting him with K-Pop figures J.Y. Park and Lee Soo Man. The plan includes promoting him in overseas magazines like GQ. The document, dated November 30, 2022, discusses a Prime Video documentary on Lee Soo Man and suggests ways to undermine it. It emphasizes Bang Si Hyuk's need to be portrayed as a "game changer" in the industry. The revelations have sparked criticism online, with fans interpreting the document as evidence of efforts to flatter Bang Si Hyuk. Following the leak, the executive responsible for the documents has been removed from their position.