How to improve AI citation rankings with generative engine optimization

news.yahoo.co.jp (Japanese)

Many companies face declining website traffic due to generative AI. In the US, AI-driven traffic increased 12-17 times across industries between August 2024 and February 2025. Dentsu Digital introduced GEM (Generative Engine Marketing), a new approach including GEO (Generative Engine Optimization) to improve AI citation rankings, adapting to tools like Gemini and ChatGPT. GEO focuses on context rather than keyword matching, optimizing content for AI's broader information gathering, unlike traditional SEO.


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