How Okayama's La-Mu supermarket achieves high profits with low prices

Okayama-based supermarket chain La-Mu is achieving remarkable profitability despite its low prices. The company heavily relies on its private brand products, which allow it to significantly mark up general goods while selling fresh produce at a loss. This strategy, unique to La-Mu, attracts price-conscious shoppers and drives overall sales, making it a "convenience store killer" in its operating regions.