How Hanahana Beauty built a mission-driven brand

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Hanahana Beauty, a skincare brand, pays Ghanaian shea butter producers double the fair-trade rate and supports their community. The brand, founded by Abena Boamah-Acheampong, sources ingredients directly from a women's cooperative in Ghana, fostering ethical practices and sustainable growth. Hanahana Beauty has achieved over $2 million in sales, gained celebrity endorsements, and secured placement in 500 Ulta Beauty stores.


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