How Barretos rodeo helped brothers build a R$5 million business

The Moreira brothers of Barretos, Brazil, have built a personalized products and printing company generating about R$5 million annually, with the city's famous Festa do Peão rodeo serving as a key growth driver. Starting in 2008 with R$10,000 from selling a motorcycle and using installment checks for a manual printer, the family business expanded after landing a large Festa do Peão order, which forced them to buy new machinery in Minas Gerais. The company now employs 15 staff and sees revenue rise 20-30% during August's festival. To reduce dependence on the rodeo season, the firm has diversified into public tenders and corporate clients nationwide, recently opening its own store. Future plans include educational kits on agribusiness and environmental topics.