Holiday travelers can protect personal data from third-party sharing

Holiday travelers face risks as companies sell personal data, but can protect themselves by removing data from broker sites and using aliases. Airlines, hotels, and booking platforms collect extensive personal data, sharing it with third parties like advertisers and data brokers, which scammers exploit for targeted attacks. Travelers can mitigate risks by reviewing company privacy settings, disabling app location tracking, using data removal services, and employing email aliases for bookings.