Hisense signs three-year sponsorship deal with Real Madrid to enhance fan experience

Hisense has announced a three-year sponsorship deal with Real Madrid, covering Spain, Africa, and the Middle East. This partnership aims to enhance the fan experience through advanced technology, including a limited-edition 100-inch co-branded television. The sponsorship was celebrated at Ciudad Deportiva Real Madrid, where both companies emphasized their commitment to providing high-quality products and services to football fans. Hisense plans to showcase its technology at Santiago Bernabéu Stadium. This collaboration marks a significant step for Hisense as it seeks to expand its global presence in the sports industry. The partnership highlights the company's dedication to improving the sports viewing experience at home.