HIRUKI builds brands through emotional design

creativeboom.com

New design house HIRUKI prioritizes emotional connection over systems and scale. Founded by Julen Saenz, HIRUKI focuses on creating brands that are felt as art, emphasizing intention and experience. The studio aims to evoke specific feelings and worlds for brands. HIRUKI operates as a collective, valuing collaboration and deep craft, deliberately contrasting with the industry's focus on speed and metrics.


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HIRUKI builds brands through emotional design | News Minimalist