Hikaru's "No Contest" Loss in Sales Battle Against Hiroyuki Explained

The business reality show "Nontitle" announced on September 3, 2026, that the sales competition "seasonH" between YouTuber Hikaru and businessman Hiroyuki ended in a "win by default" for Hiroyuki's team. Hikaru's team withdrew from the competition, citing an ongoing legal dispute involving former employees and executives of Ichigo Holdings, which operates the pizza chain "Napoli no Kama." The show's production committee stated that continuing the contest was deemed difficult after careful consultation. Hikaru had previously revealed in a June 26 video that he and his appointed executives faced persistent harassment, including cases involving police intervention. The announcement apologized to viewers, while some fans expressed hopes for a rematch and curiosity about the final sales figures.