Hexagon launches Octave software brand system to simplify complex data

designboom.com

Hexagon's Octave software brand system has been launched to translate complex data into actionable intelligence. Developed by FutureBrand, Octave aims to reduce data complexity, enabling clearer decision-making. The brand's name signifies expansion and progression, consolidating Hexagon's software portfolio. The system features a precise visual and verbal identity, with a dynamic logo, restrained color palette, and focus on real-world applications. It is designed for speed, clarity, and adaptability across global markets.


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Hexagon launches Octave software brand system to simplify complex data | News Minimalist