Heron Preston relaunches his brand with a small-batch strategy after repurchasing name and trademarks

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Heron Preston has repurchased his brand name and trademarks, relaunching his label with a new small-batch strategy. The designer regained full ownership in June after previous owners New Guards Group filed for bankruptcy. Preston will now release products in limited "blocks" of seven items, starting today. This relaunch signifies a return to creative control for Preston, who aims to rebuild his brand with a focus on artistic vision and community connection.


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Heron Preston relaunches his brand with a small-batch strategy after repurchasing name and trademarks | News Minimalist