Havaianas dominated summer flip-flop trends

voguebusiness.com

Havaianas dominated the summer flip-flop trend by strategically collaborating with influencers and designers, elevating the brand's fashion status. The Brazilian brand appointed Gigi Hadid as global ambassador, partnered with Gimaguas for a studded style, and collaborated with Zellerfeld on 3D-printed flip-flops, increasing its fashion relevance. Pinterest searches for Havaianas surged 51% in August, with new square-toe styles gaining significant traction, reflecting the brand's successful repositioning.


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Havaianas dominated summer flip-flop trends | News Minimalist