Hard seltzer sales surge 120% in the Netherlands, peaking around King's Day

Hard seltzer sales are surging, with a peak expected around King's Day. The alcoholic sparkling water beverage, popular for its low calories and fruity flavors, has seen a 120% increase in sales volume over the past year, particularly in multipacks. Originally from the US, hard seltzer is gaining traction among younger consumers as an alternative to beer, with brands like Stëlz leading the market.