Handa democratizes sourdough bread in Indian stores

Aditi Handa, founder of Baker's Dozen, has revolutionized the Indian bread market by making sourdough bread accessible in local kirana stores. This shift has made healthy bread a daily staple for many. Handa's brand, Baker's Dozen, began in Mumbai and now operates from Ahmedabad, offering sourdough products made with simple ingredients. They recently launched a "Zero Maida Donut Cake," expanding their focus on healthy, accessible options. Handa's success stems from educating consumers and adapting recipes to use whole wheat, making quality bread affordable. Her future plans include expanding to tier 2 cities, promoting healthy eating.