Häagen-Dazs' "The Milk" ice cream sells well in Japan, especially with young women

Häagen-Dazs' "The Milk" ice cream is exceeding sales targets, selling at 132% of its planned pace. Launched in March as a new staple flavor, "The Milk" uses milk from Hokkaido's Nekkō region and is made with just four ingredients. It's particularly popular with women in their 20s and 30s. The company aims for "The Milk" to attract repeat customers, complementing seasonal products that draw new buyers, and plans further promotion next year.