H BEAUTY&YOUTH marks 10 years with store renovations and collaborations

news.yahoo.co.jp (Japanese)

H BEAUTY&YOUTH celebrates its 10th anniversary, aiming to appeal to younger demographics with a revamped store experience. The store is transforming its space with curated brand installations and a renewed vintage clothing section, collaborating with Dissonance to offer a wider range of styles. The anniversary features limited-edition collaborations with brands like Kaptain Sunshine and Aton, plus an art exhibition by Otomo Ai.


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H BEAUTY&YOUTH marks 10 years with store renovations and collaborations | News Minimalist