Gusto acquires SMB retirement plan provider Guideline

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HR tech giant Gusto is acquiring retirement plan provider Guideline. The deal unites two companies that have partnered since 2016, with Guideline integrating with Gusto's payroll services. Both firms focus on serving small and medium-sized businesses. Financial terms were not disclosed. This acquisition occurs amid a trend of startups acquiring their venture-backed peers in 2025.


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Gusto acquires SMB retirement plan provider Guideline | News Minimalist