Guldturné faces accusations of misleading customers with high advertised gold prices and low buyback rates

Guldturné is accused of misleading customers with advertisements of high gold prices while offering low buyback rates. Customers report feeling pressured to sell gold at significantly below-market prices, with some offers valid for only minutes. The company claims to consider operational costs when setting prices. Guldturné, recently registered in Sweden, states that gold is processed immediately after purchase, making returns difficult. The Swedish Consumer Agency has received multiple complaints.